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Technology for small businesses, explained without jargon

Articles on what software a small business really needs, in what order it's best set up and which mistakes turn out expensive.

Diagnosis first · 5 min

Why automating without a diagnosis first can sink your business

Automation doesn't fix a process, it amplifies it. The story of the workshop that filled its diary and ended up losing customers, the three typical ways to get it wrong and when the right answer is not to automate.

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Coming soon

Upcoming articles

  • What a process diagnosis is and what you get out of it
  • Custom CRM or off-the-shelf software: how to choose without getting it wrong
  • Product configurators: when they pay off and when they don't